Before you use story, you must know this

Story is the most potent force in the world, and you need to know this first.


I'm Cliff Atkinson

A leading expert in visual storytelling, author of 5 books and consultant to elite lawyers, executives and thought leaders

Learn More About Me

I help people do big things with visual story

Avatar is the highest-grossing visual story in filmmaking history at $2.8 billion. You may already know that story.

I helped a lawyer craft a visual story he used to win a verdict of $4.6 billion. You may not know that story yet, because the true value of visual story is often below the radar of public awareness.

If you're looking for someone to help you add value to your message with a visual story, you found the right guy. 

I wrote a book about story

Beyond Bullet Points shows you how to craft a visual story that gets results. The editors of named it a Best Book of 2007 and this communications classic has sold over 100,000 copies in four editions and has been translated into a dozen languages including Chinese, Korean, and Russian.


Some of my superpowers

Cut through the clutter

I leap mountains of data in a single bound, landing right at the heart of the matter.

Connect the dots

My x-ray vision sees the hidden story line just below the surface of your complex ideas.

Distill to the essence

I am an alchemist who transforms overwhelming chaos into simple beauty.

I'll speak to your group

I've delivered hundreds of presentations for diverse audiences around the world, including the AMA, AAJ, ABA, SXSW, Wharton, and UCLA.

Get in touch to discuss how I can help your group become effective visual storytellers

Visit My YouTube Channel

I'll teach you visual story

Unlock your own visual storytelling superpowers at my new training programs, including a program just for lawyers.

Go to School
I'm a Lawyer

People say nice things about me

"Cliff’s laser focus boiled down a complicated case into a few simple messages that were powerful and persuasive. I highly recommend him for any project where clear communication is needed." - Patrick Malone, co-author, Rules of the Road

Cliff helped us make our value proposition more compelling, relevant and persuasive. Now we no longer read from slides – instead we tell stories that allow our clients to truly assess our fit with their needs." - Yasminka Nemet, CMO, MV Transportation

Cliff, I just wanted to say a big thank you to you. Your presentation was spot-on and fantastic!" - Kristin Hamlin, VP, Wells Fargo

Start your visual story journey

Storyteller School
Lawyer School
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