Will your next opening statement knock the socks off of your jurors?
Join my 6-week online boot camp and you'll plan, create, and rehearse a powerful opening statement to get your jury to yes.
At the end of 6 weeks, you'll hold in your hands an experience that grabs jurors' attention and keeps it.
It's your secret weapon that will give you more clarity, creativity, and confidence to handle anything that happens in trial.
Join the next boot camp starting Feb. 26, 2024
The power of persuasion
You may have heard of my first legal client, a trial lawyer named Mark Lanier. He asked me to teach him what I know. The result?
Look up the case below on Courtroom View Network and watch for yourself how he used persuasive PowerPoint in trial to win a $4.7 billion verdict.
I have helped hundreds of other lawyers create persuasive PowerPoint for their cases, like Andrew Pickett from Florida. Andrew used his persuasive PowerPoint in a mediation, and told me that after he won a favorable settlement, the defense attorney walked up to him and said,
"Andrew, your opening presentation was the best I've ever seen in my career. I think your PowerPoint added $250,000 in value to the case."
Imagine the results you might get if you have a persuasive PowerPoint for your next case.
Your Mission: To plan, make, and deliver a persuasive PowerPoint for a 45-minute opening statement in 6 weeks or less
When you're accepted into the PowerPoint Persuasion Program, you'll have one clear goal: to complete a persuasive PowerPoint in 6 weeks.
My clear goal is to have your back every step of the way, giving you a set of powerful new tools, techniques, and strategies of visual persuasion not available anywhere else.
Picture this...
In 6 weeks, you open your laptop and you see a single PowerPoint file on your desktop named Opening Statement.
You double click it, and it opens up to a set of slides. They are crisp, clear, and concise, and—dare you say it— frighteningly powerful.
You feel proud of the work you did to distill your complicated case into a simple storyline any juror could easily get, and care about.
You are excited to test it so you can fine-tune your arguments. You are eager to show some of this to adjustors, so you can scare the heck out of them. And you are convinced that when you stand to deliver this to a jury, you can get them to yes.
A fleeting thought crosses your mind that the judge might unexpectedly say PowerPoint is not allowed at opening. You smile, because you are at peace, like a Jedi master.
As you built this powerful secret weapon, you came to realize the real weapon is not the slides—it's your inner confidence and creativity that will propel you boldly through trial, no matter what happens.
You close your laptop and head out to spend time with your family and friends to celebrate. You are now prepared to face anything, in the battle ahead.
Hold onto your legal pads—this is going to be fun!
You'll get a suite of cool tools to help you get from 0 to 45 slides in 6 weeks or less
A gift box of tools to build your slides
If you know me, you know that two of my superpowers is creativity and clarity. I've curated a box of tools to help you get from 0 to 45 slides in no time!
A gamified course experience
You'll take the course on a state-of-the-art gamification platform, earning points and gifts while competing to win the best PowerPoint in Class award!
A dry-erase Opening Storyboard poster
I have to say this is one of my favorite tools of the course. You'll get your own 18"x24" dry-erase Opening Storyboard so you can easily plan your slide strategy.
A deck of Opening Story Cards
You'll get my nifty set of Opening Story Cards to kick off that left-brain thinking and open up new neural pathways with your thinking, so you come up with a crisp and clear storyline.
A flash drive with Secret Tools
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A set of Courtroom Avatars
You'll use these to easily structure your sequence of facts. You'll get an 18"x24" dry-erase Opening Storyboard so you can easily plan your slide strategy.
Join the next boot camp starting Feb. 26, 2024
This is the first time I have offered access to my brain in this way
When I made my first PowerPoint back in business school, I didn't know what I was doing, so I did what everyone else did. I opened up a PowerPoint template, wrote some headings, typed a bunch of bullet points and added a few graphics.
I'm embarrassed to show you the actual slides, but here they are:
I didn't know it at the time, but I had created the first type of PowerPoint—the painful kind. I'm sure my audience was as bored seeing it as I was delivering it.
After business school, I couldn't find a job that matched what I wanted so I took temp jobs that had me taking painful PowerPoint and adding graphics to the bullet point slides to "jazz them up." We just made the surface look better, but the same content was beneath the surface. I had made the second type of PowerPoint—the pretty kind.
I finally landed a job in a tech startup in San Francisco, and volunteered to turn a text-heavy business pitch into a compelling visual story. The PowerPoint succeeded in landing a big meeting with the decision-makers. And I discovered the third type of PowerPoint—the persuasive kind.
I had no clients buying my approach, so I wrote a few free articles to share my insights, and soon my first client called me: the largest company in the world hired me to help their board of directors create persuasive PowerPoint.
Microsoft heard about what I was doing, and invited me to write a book about my new approach. Mark Lanier bought my book and he invited me to help him create his famous opening statement that Fortune magazine called "frighteningly powerful," launching my career as a trial consultant.
What I've learned over the past 18 years of working on hundreds of cases is that anyone can transform PowerPoint into a powerful tool for communication. If you know how to use it persuasively.
For the first time, I'm ready to share what I know, to help you avoid the mistakes I see lawyers make, and to show you how to use PowerPoint to get adjustors and jurors to yes.
The power of the Visual Thinking Process
3 Steps to 45 Slides
Start with your dry facts...
Step 1: Run them through The PowerPoint Persuasion Process
Step 2: Unlock the 6 Timesaving Toolkits
Step 3: Complete the 6 Clarifying Challenges
…and finish with juicy slides!
How the program works
- Apply to join the 6-week online course starting Jan. 29, 2024, and I'll review your application and get back to you as soon as possible. After you get a green light, I'll send a payment link, and you'll get immediate access to the welcome page of the online course so you can get oriented about how the online component of the course works.
- We'll have a kickoff welcome call at noon ET on Jan. 29, 2024, and then we'll have 90-minute group working sessions on Fridays from noon-1:30pm ET. (If you miss a session, they'll be recorded and posted afterward.)
- The course will guide you step-by-step as you build your persuasive PowerPoint, providing you with videos, exercises, toolkits, and weekly challenges. Expect to spend about 3 hours a week on the course material, going through the training sessions at your own pace.
Opening Statement Boot Camp will help you:
Start strong
Avoid big mistakes with a unique and proven approach
Find focus
Build a persuasive case with a solid storyboard structure
Gain command
Cut through the clutter with a well-written script
Get proficient
Create good slides and images with the right graphics skills
Build confidence
Achieve effortless mastery with consistent practice
"It's magic—it's a game-changer"
Lisa Blue, past president of the American Association for Justice, believes every lawyer should learn how to use PowerPoint to awaken the emotion that drives big verdicts. See what she says about my approach in this brief interview clip.
You can't get this training anywhere else
- 90-day access to LIVE working sessions with me and your peers to answer questions and work on your cases ($1,491 value).
- My personal Graphics Library that I use in my everyday trial consulting, to help you get your job done faster ($697 value).
- My personal Case Theme Library to help you pick the right theme for your case ($497 value).
- The files and instructions to create your own whiteboard version of my Storyboard Sketchpad - the same one I use throughout the course ($197 value).
- First 20 signups get an prototype version of Cliff's Story Cards ($199 value).
If you asked me to build a persuasive PowerPoint for you, I would charge you $50,000
I am the world's leading expert in persuading jurors with PowerPoint, and I have 18 years experience doing this, with an impressive list of clients and results.
If more powerful persuasion can persuade an adjuster or jury to turn up the dial of a verdict by 6 or 7+ figures, $50,000 is a small investment to make.
So why would I offer to train you to do what I do—for only $10,000?
Some of my clients have told me that if I train other people to do what I do, I'll put myself out of business. I look at it differently—the power of what I teach is too valuable and impactful to apply to only a few dozen cases per year, many of which settle before they even go to trial.
I've been planning this course for years, and you'll be the first to join me on the adventure of creating your first persuasive PowerPoint. You get the value of a $50,000 PowerPoint, and I'll get the value of your participation in the process. After we succeed together, I'll take your feedback and consider how I can scale up this training and help the bigger community of trial lawyers who are making the world a better place.
You'll save $50,000, gain the value of greater persuasiveness, and learn powerful skills to last a lifetime for only
$50,000 $10,000
Apply NowThis is the first time I am offering this training and am keeping the first enrollment group small to allow ample access during group calls. To be part of this first group, be sure to enroll before this offer expires on Oct. 31, 2023.
