Join us online April 18, 2024 

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Learn the 1 secret that transforms openings from boring to blockbuster

I recently saw a PowerPoint from the other side, and was impressed by the quality of their storytelling, graphics, and persuasion. It's almost as if they had carefully studied my book Beyond Bullet Points, and applied everything I wrote to their slides. 

My book has been out 19 years in 4 editions, so I wouldn't be surprised if they had finally gotten around to applying the principles to their slides. And it was to powerful effect, from what I could see.

That raises the bar for plaintiffs' attorneys, and what you and your team need to do to reach today's jurors.

You are making the world a better place by bringing your cases to trial, and it's important to me that you have the right skills to get your message across to jurors effectively.

That's why I'm creating a new series of trainings I call Big Picture Openings, to help you make a powerful first impression on the first day of trial.

My first online workshop, Start with a Storyboard, is about what you need to do before you open any slide software.

Here's what you can look forward to:

  • Jumpstart your planning: You'll learn how to use a powerful new visual strategy tool to begin planning every opening statement, so you don't start from scratch or reinvent the wheel every time.
  • Fix¬†3 Big Problem Areas: You'll learn¬†why 3 specific areas of openings commonly lose jurors, so you can choose the creative techniques that will make¬†sure you win them instead.
  • Dial up engagement: You'll learn how to build dramatic tension so you keep jurors on the edge of their seats, and to ratchet¬†up the¬†emotion so jurors care about your case.
  • Learn new visual thinking skills: You'll practice new hands-on skills adapted from filmmaking¬†so you can transform dry verbal evidence into a juicy visual storyline.

At the end of the workshop, you'll have in your hands a clear plan for what you will say, show, and do during the most critical parts of your next opening.

This is the first time I'm teaching this material in a workshop and I'm offering a limited number of trial lawyers the opportunity to spend a half-day with me LIVE online to jumpstart your opening.

I hope you can join me, so you can keep on learning and keep the edge against the other side.

Yes, I'm in!










NOON-4PM ET APR 18, 2024

Your Instructor: The Go-To Guru for the Best Trial Lawyers

Cliff Atkinson is a trial consultant and the leading expert on using visual storytelling to persuade jurors. He is the author of 5 bestselling books on visual storytelling, now translated into a dozen languages, and he speaks all over the world at business schools, tech conferences, and legal associations. Cliff has worked on over 120 legal cases, including a war crimes court of the United Nations. He synthesizes the discipline from his service as an Air Force Officer, the business savvy from his MBA, and the ability to creatively distill information from his journalism education.

I want to learn Cliff's secrets

Yes!  I want jumpstart planning for my opening

It's never to early to start planning an opening, and now is a great time to learn these powerful new tools to apply to all of your trials. You'll get exclusive access to tools that are available nowhere else, taught by a trial consultant with 19 years of experience on hundreds of openings. This small investment of your time and money can continue delivering big value over the rest of your career.

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Join us online April 18, 2024 

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